Agartala, July 10: Shyam Sundar Co Jewellers has announced its annual ‘Shubho Ratha-yatra’ festive campaign, offering special discounts, exclusive jewellery collections and customer rewards from July 13 to 18 across its showrooms in Tripura and Kolkata.
The campaign marks the anniversary of the company’s journey, which began on the auspicious occasion of Ratha-yatra in 1960. This year’s celebration features a special gold jewellery collection inspired by the aura of Lord Jagannath, along with a wide range of gold, diamond, silver and gemstone jewellery.
Customers can avail 15% discount on gold jewellery making charges, 65% discount on diamond jewellery making charges, 10% discount on silver jewellery MRP, and 15% discount on gemstones. Every customer will also receive Jagannath Temple Prasad from Puri, while lucky draw winners will receive home appliances.
The company will continue to offer its regular facilities, including the ‘Sonay Sohaga’ jewellery purchase scheme, old gold exchange facility and IGI/GSI-certified gemstones.
The festive collection was unveiled by Directors Arpita Saha and Rupak Saha, who dedicated the launch to Lord Jagannath. They said the annual celebration is a thanksgiving for the blessings that have guided the company over the past 66 years and an expression of gratitude to customers for their continued trust and support.
The ‘Shubho Ratha-yatra’ offer will be available at all Shyam Sundar Co Jewellers showrooms in Agartala, Dharmanagar, Udaipur, Behala, Barasat and Gariahat from July 13 to July 18.










