Agartala: April 16: This Akshay-Tritiya, Shyam Sundar Co Jewellers brings a new dimension of elegance and exclusivity with the launch of its premium platinum jewellery collection in Agartala.
Known for its rarity, superior strength, and enduring beauty, platinum is more than just a precious metal—it’s a statement. Its hypoallergenic nature and lasting shine make it the perfect choice for diamond-studded jewellery, combining timeless charm with modern sophistication.
Platinum stands for everything unique and valuable—qualities personified by Mahendra Singh Dhoni, brand ambassador of PGI Platinum Jewellery. Taking the association further, the ‘M S Dhoni Signature Edition’ includes pieces actually signed by the cricket legend himself, adding unmatched exclusivity to every design.
The collection was unveiled at a special preview held at Hotel Polo Towers by Directors Arpita and Rupak Saha, alongside Mithun Debbarma, Mr India winner and youthful brand face of Shyam Sundar Co Jewellers, who showcased the men’s collection.
“Wearing platinum feels empowering—it elevates your personality,” said Mithun.
“Adding platinum to our collection is about staying ahead of global trends while delivering value and exclusivity to our customers,” said Arpita Saha. “This launch is part of our commitment to always offer something more.”
“We’ve timed this launch to coincide with our ‘Shubho Akshay-Tritiya’ celebrations,” added Rupak Saha. “And we’re inviting customers to experience this brilliance with a 10% discount on MRP, from 22nd April to 3rd May.”
In a delightful twist, platinum—once perceived as the ultimate premium—is now actually more affordable than gold.
Visit the Agartala showroom of Shyam Sundar Co Jewellers and explore a jewellery experience that’s as rare and signature as you.
