Agartala, January 29 — Tripura’s heritage jewellery house, Shyam Sundar Co Jewellers, launched a preview of its annual ‘Glitteria’ offer at the Shilpa Mela held at Hapania Fair Ground on 29th January, ahead of the 16-day promotion running from 30th January to 14th February 2026. The showcase highlighted the brand’s exclusive diamond jewellery collection, ‘Glitteria’, which has become increasingly popular since its launch in 2023.
‘Glitteria’ is positioned as “everyday diamonds that reflect all the glitter and dazzle of everyday moments”, catering to women who wish to combine elegance with accessibility. The annual offer provides customers with attractive discounts, special draws, and assured gifts across Shyam Sundar Co Jewellers’ six showrooms in Tripura (Agartala, Udaipur, Dharmanagar) and Kolkata (Gariahat, Behala, Barasat). Key highlights include:
- 100% discount on making charges of diamond jewellery
- 15% discount on making charges of gold jewellery
- 15% discount on MRP of gemstones
- 5% discount on MRP of silver jewellery
- Assured gift with every purchase
- Season lucky draw of home appliances from each showroom
The event was graced by Hon’ble Chief Minister Dr (Prof) Manik Saha, along with Minister of Industry Ms. Shantana Chakma, MLA Ms. Mina Rani Sarkar, and Mayor Mr. Dipak Majumder. The dignitaries appreciated the craftsmanship on display and formally unveiled this year’s Glitteria collection.
“I am happy to be here and wish Shyam Sundar Co Jewellers all the best in their pursuit of excellence,” said CM Dr Saha. Rupak Saha, Director, highlighted that Glitteria was launched in response to the growing demand for affordable yet elegant diamond jewellery, while Arpita Saha, Director, emphasized that the annual offer expresses gratitude to their customers and reinforces the brand’s promise of value-for-money and continued pursuit of excellence.
The Glitteria offer promises a festive shopping experience, combining sparkle, style, and significant savings for jewellery lovers across Tripura and Kolkata.
